Your information. Your decisions.

Genetic information is deeply personal. This page explains how it is handled, what you control and what never happens without your say.

Your data. Your choices.

We do not sell your genetic information.

Research is opt-in

Buying a kit does not automatically enrol you in research.

You can request deletion

If information must legally be retained, we will explain what, why and for how long.

Transparent by default

We explain what we collect, why we need it and who may process it.

Your sample journey

What happens after you send it back?

The steps below describe the proposed journey. The laboratory will be named and the confirmed arrangements for transport, storage, retention and destruction will be published before launch.

Received securely

The laboratory logs the returned kit and confirms it arrived safely.

Matched by code

A unique code connects the sample to your order without your name appearing on the working sample.

DNA extracted

Laboratory specialists isolate DNA from your saliva or cheek-swab sample.

Quality checked

The DNA is checked before the markers needed for your chosen kit are analysed.

Results interpreted

The laboratory output is compared with appropriate reference data and prepared for your report.

Your choices continue

Retention, deletion requests and any optional research use are handled according to your choices and applicable legal requirements.

We know trust has to be earned.

For communities that have not always been treated fairly by science, healthcare or research, that history is real. Nobody is asked to set it aside here.

That is why everything is being built around plain language, separate consent, data-protection principles and open communication before, during and after you choose to engage.

Informed choice

No buried terms and no assumed consent. You should understand what you are agreeing to before you decide.

Separate decisions

Buying a kit, receiving updates and supporting research are different choices. One never automatically includes another.

Personal control

You decide which optional uses you agree to, and there should always be a clear way to change future permissions.

Research is optional

Support research, only if you choose.

Research participation is always a separate choice, never a condition of buying a kit or receiving your results.

Your kit stays separate

Buying a kit does not enrol you in research.

A separate invitation

Any research opportunity is presented separately, with its own information and consent.

You decide

You can say yes or no. Your decision does not affect the service you receive.

Coded before authorised use

Where research access is permitted, direct identifiers are separated and replaced with a research code.

Explore the Research Hub

UK GDPR

ìmọ̀ is being built around UK data-protection principles, with additional care for sensitive genetic information.

Read our Privacy Notice

Questions or concerns

We are here to answer you.

If something feels unclear, sensitive or worrying, ask us. You do not need to know the right terms before getting in touch.